Is it really organic?

by Melisse Gelula

The numbers are crystal clear: Products labeled natural and organic are the fastest-growing beauty segment, having clocked a 20 percent (US$3 billion) increase in sales between 2005 and 2006. What’s utterly unclear, at least in the U.S., is what constitutes a natural or organic product. “Right now, it’s pure snake oil. You can say and do anything you want,” says Gene Martignetti, the founder of Simply Organic, which turns out to be a case in point (but we’ll come back to that). He’s right. In the U.S., just labeling a product natural makes it so: There are no regulations defining the word’s usage. It’s also perfectly legal to use the word organic in a brand name even if the product isn’t. (Same goes for pure.)

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Barry Hickey is a publisher & entrepreneur who helps people like you achieve a better life.   If you found this information helpful, then visit Better Life Solutions Blog   or  Dead Sea Skin Care Store  for the largest online selection of Dead Sea Premier Cosmetics.